Welcome to the Website Loom Blog.
This place is where we share what we have learned from building, fixing, and ranking websites that actually work. The online world changes fast. Between Google updates, AI tools, and shifting design trends, it is easy for a website to fall behind. This blog is here to help you understand what matters for your website and how to make it work for your business or organization.
You will find practical tips on web design, SEO, website speed, and copywriting. Everything we share comes from real experience helping clients create websites that look professional, load fast, and get results.
Here’s a bunch of useful blog posts we wrote recently to get you started:
Do you still need a website in 2025
Build a website that actually works for your goals
Web design is the foundation of a successful website. Your site should not just look good; it should perform. If it feels outdated, loads slowly, or does not bring in customers or supporters, it is not doing its job.
We build websites that are easy to manage, visually clean, and designed to convert visitors into leads or customers when the copy is right. Some clients prefer WordPress websites they can update themselves. Others need fully custom-coded sites built from scratch, which give full flexibility and control.
We focus on usability, speed, and clarity. Every site works well on all devices and guides visitors to take action. A well-designed website helps your business or organization look professional and get real results.
There are many web design companies in Nakuru, but here is why working with us is different. Many web designers are developers who do not like WordPress. They say it is not for them because it is not fully code-based. They build fully custom-coded websites that might look great, but they can be complicated for business owners who do not want to learn HTML, CSS, JavaScript, PHP, and other coding languages.
At Websiteloom, we believe a well-built, self-hosted WordPress website is the right solution for most businesses. Whether you run a real estate company, an online shop, or a hospital, a properly designed WordPress site usually meets your needs.
If you require a complex website with unique, advanced functionality, a custom-coded site can be the better option. We always start by listening to understand the problem you are trying to solve with your website. Based on your goals and the complexity of your needs, we recommend either a custom WordPress site or a fully custom site.
We do not give everyone the same solution. We create websites that fit your business, your goals, and your audience. That is the advantage of working with web design professionals who tailor solutions to each client.
SEO
Get found by the right audience.
We help businesses, NGOs, and other organizations get found online. SEO is more than just traffic. It is about making your website visible, trustworthy, and useful to the right audience.
We handle local SEO, technical SEO, on-page optimization, and AI-powered SEO strategies. We also make sure your website loads fast and is easy to navigate because search engines and visitors notice when a site is slow or confusing.
Our goal is to make your website easy for search engines to understand while giving your visitors a clear reason to stay and take action. This helps your organization attract the right people and turn visits into real results.
Website Speed
A fast website keeps visitors on your pages, builds trust, and helps your site rank higher in search results.
A slow website frustrates visitors and can hurt your sales or revenue. Pages that take too long to load make people leave before they even see what you offer. Slow websites may also rank lower on Google.
We show you how to improve site speed in simple, practical ways. That includes caching, image optimization, hosting, and cleaning up code. Even better, you can hand your website over to us, and we will go under the hood to fix messy code and make it run faster.
With the right speed, your website not only keeps visitors engaged but also looks professional and reliable.
Copywriting and Content
Copywriting is an art form where the writer uses words to emotionally connect with their target audience and guide them to take action. That action could be something simple, like downloading a free e-book on web design, or something more significant, like signing up for a hosting plan or booking a service. Good copy makes your message clear, builds trust, and helps your website turn visitors into customers or fans/subscribers.
Good design brings people in, but the words keep them there. Many websites fail because their copy is unclear or too generic. Visitors need to understand what you do and why it matters to them.
We write content that speaks to your audience. We create clear, helpful copy for websites, blog posts, and service pages. Strong copy explains your message, builds trust, and encourages visitors to take action. We also make sure your content supports SEO so your website can get found more easily.