Yes, you still need a website in 2025. Even with AI tools like ChatGPT changing how people search, the answers still come from real websites. Having a solid, well-built site gives your business credibility, helps people find you online, and turns visitors into actual customers.
Back in 2020, I was deep in the Amazon Affiliate SEO trenches. Life was simple then. You could set up a WordPress site, write a few half-decent posts, add some images, and start earning affiliate commissions in just a few months. Those were the good old days.
If you did good keyword research with tools like KeywordChef, you could even outrank the big sites. They ignored low-volume keywords, which gave smaller marketers a real chance. I once published a post that hit number two on Google within two days. That single post made affiliate sales almost immediately. Things worked. Everything felt predictable.
Then things started to fall apart.
When the Affiliate World Changed
First, Amazon cut affiliate commissions from eight percent down to three percent. Then Google rolled out a major algorithm update that buried half of my top-ranking pages. Overnight, my traffic dropped, and so did my income.
And just when the dust started to settle, AI showed up. It started with Jasper, which wasn’t very impressive, and then ChatGPT arrived. That was when everything changed. Clients who used to pay writers suddenly realized that AI could create a decent first draft. Writers panicked. Editors got more work. The whole digital marketing world shifted overnight.
I’ll admit it. I hated AI at first. I thought it was coming for my job. But once I started using it as a tool instead of fighting it, everything changed. My productivity went up, and I realized AI wasn’t killing content or websites. It was simply changing how we work and how we think about online visibility.
AI Changed Search, But Not the Web
Now that we are in 2025, people spend a lot of time using AI tools like ChatGPT, Perplexity, and Gemini to find quick answers. But here’s what many forget. When AI gives an answer, it pulls that information from real websites.
People still click on those source links. They still visit websites, read articles, subscribe to newsletters, and buy products. The web has not disappeared. It has only evolved.
So yes, you still need a website in 2025. In fact, you probably need it more than ever!
So, What Has Changed About Websites
What has changed is the standard.
A simple website is no longer enough. Your website needs to load quickly, look great on every device, and clearly explain who you are and what you offer. It needs to be accessible to everyone, including people who use screen readers or other assistive tools. It also needs to be built in a way that search engines can understand easily.
A nice design alone won’t cut it. Your site needs strategy, strong writing, and technical SEO that helps people find you when they are looking for what you offer.
Why a Website Still Matters
Even in an AI-driven world, your website is still your digital home.
Social media profiles, online marketplaces, and AI summaries are helpful, but you do not own them. They can change or disappear at any time. Your website is the one place online that you control. It is where your brand, message, and business live permanently.
AI might summarize your content, but it still points people back to you. That means your website still matters more than ever.
How I Can Help
When I build a website, I bring years of experience in affiliate SEO and digital marketing into every project. You get more than design. You get a site that is fast, optimized, and written to meet both human and search engine needs.
That includes keyword-driven content, smart technical SEO, and Local SEO that helps your business stand out in your area. I also share practical tips to help you create social content and grow your digital presence.
If someone tells you that all you need is a good website and the visitors will come, tell them Peter said that is not true.
Because the truth is simple. You need a great website, great content, and smart SEO working together. That is what gets results.
Ready to Build a Website That Actually Works?
If you want a website that loads fast, ranks well, and turns visitors into customers, I can help.
We build modern websites that make search engines happy and give your visitors a smooth experience, whether they find you on Google, social media, or through an AI chatbot.
Get in touch here and let’s build a website that helps your business grow in 2025 and beyond.